When you are starting out as a travel advisor, no one is going to book your first trip for you. It is the difficult part of the job. You have the passion and you know your destinations inside out; you may have even put in the hours on your training.
Yet there’s not a client in sight, while every other ad you come across is touting some way to put one in your pocket.
Resist the urge to part with your money for them. The truth is, bought leads are cold and likely being peddled to three other agents at once. All they give you to work with is price.
You’ll find your first 10 travel clients much nearer than you realize! Look in your phone or the Facebook group where someone has just put in a call for a resort that can house a family of six. They are in the search bar of a parent wondering how long a Disney World trip should be.
We’ve put together this guide to cover it all in a straightforward manner. There’s a 90-day plan, an SEO and AEO primer to make sure you are seen, a simple website and a defined niche. We include scripts you can copy and paste. None of the lead lists or ad spend, and no need to wait until the moment feels right.
What a Travel Agent Does These Days
To put someone in the mind to hire you, first you have to make clear what it is you’re offering.
There’s a misconception that the advent of booking sites put an end to travel agents. The reality is quite different. In this day and age you’re as much a budget advisor or crisis manager as you’re a logistics expert.
Consider the client who attempts to put together an intricate itinerary on their own, they’ll waste hours poring over contradictory reviews and fare rules, or trying to tell the difference between room categories that are one and the same.
You do away with all that. Through supplier portals not open to the public and the kind of industry connections that get you an early check-in or some resort credit, you provide value they cannot.
Then there’s the friction. If a hotel has double-booked or a storm has put a halt to flights, your client is not going to be on hold for four hours; they’ll send you a text and you’ll see to it.
What you’re putting on the table is curation and time saved, not to mention peace of mind. When you can convey that, the whole business of talking about your services ceases to feel like a sales pitch.
FAM Trips: Your Content and Credibility Engine
Familiarization trips are heavily discounted educational trips that suppliers, resorts, and tourism boards offer to travel agents. The idea is to give an agent a chance to see a property with their own eyes so they can make an honest sell of it.
But a FAM trip is not a vacation; think of it as a content shoot. Put in the work when you are on hand. If you have ten room categories to tour in the morning, be sure to photograph the balcony views, the closet space and the bathrooms. Make a note of which building is nearest the lobby and time your walk from the family suites over to the toddler pool.
The payoff comes when you can spin that one excursion into an email newsletter, a week’s worth of social media and three blog posts. There’s no better way to establish authority than to write, “I was just at the newest all-inclusive doing some inspecting and I can tell you which rooms merit an upgrade.” Google will also reward that kind of firsthand-experience signal.
Phase 1: Pick One Clear Niche
Most people put this step in, but it’s the one that tends to be overlooked. In truth, it’s what makes the rest of the process less of a chore.
There’s a trap for the new agent, you say yes to all comers. “I can book any and everything,” you might declare, from honeymoons and Disney to cruises and Europe. It seems like the right thing to do since you are not putting anyone off. Yet by trying to sell to everyone, you end up with nothing that resonates with an individual.
Consider a physician. When your heart gives you trouble, you don’t call in a general practitioner; you see a specialist. Travel is no different.
You can carve out a niche in a number of ways.
By the destination: think European rail or Japan, the Mexican Riviera or Orlando.
By the kind of trip: ski weeks, national park road trips, multigenerational get-togethers, or an all-inclusive.
By the person making the booking: the solo woman over 50, the teacher limited to summer travel, the nurse on a three-day rotation or the nervous first-timer going abroad.
The best ones are a combination of two. “Disney World” is a niche. “Stress-free Disney World for first-time families with young children” is a niche that does its own selling.
Try the one-sentence test. Put pen to paper and complete this: I help [specific person] plan [specific trip] so they can [specific outcome].
For instance:
- “I plan all-inclusive beach escapes for nurses who have no time to research and need an actual break.”
- “Let me help a first-time cruiser select the proper ship and cabin so as not to squander their only vacation on the wrong vessel.”
- “I make sure busy parents can enjoy a Disney World holiday rather than having to manage it.”
Read it aloud. If it comes off like a brochure, start over. You want to sound like you’re at a barbecue. The real measure is whether a friend could recite your line to you a week later after you’ve said it once. That’s the standard, given that word of mouth will bring in most of your first 10 clients.
Some worry about turning away work. Don’t. Your site may tout Disney, but that doesn’t preclude you from booking your cousin’s Cancun getaway. A niche is a matter of marketing, not a legal document. It dictates your public conversation, not your bookings.
Give it 6 to 12 months of commitment. It takes that long for your message to stick and for the niche to be worth it!
Phase 2: Build a Small, Clear Online Home
Thirty pages are not the answer. What’s required is a site that allows someone with an inquiring mind to decide in 20 seconds or less if you’re the one for the job and how to get in touch.
Here are the four pages that count.
Home Page
Put your niche sentence in the headline and use it to answer who you are, what you do and who you help right at the top. For the call to action, a single button reading, “Schedule a free 15-minute planning call” will outperform a, “Learn more” link because it leaves no doubt as to what clicking entails. And put a photo of yourself on there, not some stock image.
About Page
This does more work than you might credit it with. A client wants to book with a person, not a logo. Leave the, “passionate about travel” line for someone else; it conveys nothing. Be specific: “I have made 14 trips to Walt Disney World myself, three of them in August with a stroller and toddler in tow, so I know which parks to avoid in the afternoon.” That alone will sell better than three paragraphs of flowery language. It’s the kind of firsthand expertise Google is looking for.
Services Page
Lay out exactly what you book, your process and any planning fee. Tell them what to expect on a week by week basis. Make it a simple progression: we have a chat, I put together three options, you make a choice and I take care of the rest. Vagueness breeds hesitation and that’s where bookings go to die. As a side benefit, you are giving search engines and AI some solid facts to quote.
Contact Page
Keep the form brief. Name, email, phone, budget and dates will do. If you put in twenty fields they’ll leave. You can get the details once they’ve said yes.
The Fundamentals Still Apply
There’s no need for anything exotic, just to do the basics right.
- One H1 with your key phrase, say, “Disney Travel Agent for Families in Salt Lake City.”
- Let your H2s and H3s be descriptive rather than trying to be clever with puns; that’s how the engines make sense of the page.
- Put your city and state in plain text.
- Use alt text like, “family at Cinderella Castle” instead of a file name.
- Compress your images for the mobile user and make sure your blog posts link back and forth to the services page.
Make Time For Your Google Business Profile
It’s free and takes 30 minutes, yet it’s among the best things a new agent can do! Put in your hours, service area and website. List your category as Travel agency and write a description with the sort of terms people actually type in, such as, “family vacation planner” or your location. Upload a headshot and an itinerary (with the personal bits removed). When reviews come in, this is where they’ll be, and local search with good reviews is a potent combination.
Phase 3: Your First Three to Five Clients Come From People You Already Know
There’s an awkwardness to this, but you have to do it. It’s effective and quick!
Start by making a proper announcement. A vague post touting, “exciting new chapters” is the usual error; as is the line, “I’m a travel agent now, let me know if you need anything,” which has the effect of putting all the legwork on the reader.
Be direct. Fuzzy doesn’t perform well. Something like, “I am now a travel advisor and would be glad to put together your next trip” will beat a generic career-change note any day. Put it at the top of your profile and make sure your bio has the inquiry link.
For example:
- Making it official: I’m a travel advisor with a focus on getting families to Disney and Universal without the stress. What does that mean? I do the research and the bookings and take the dining reservations. I’m also on hand for the panic texts when a flight is canceled and can get you rates and perks not available to the public. And in most instances there’s no extra charge for my time! Have something on the calendar for the next 12 months? Write to me. If you’re already set, I will gladly review it and see if you are missing out on anything.
Then go one on one with 30 or 50 people. The public post is only a seed; DMs are where you get a response!
Put together a list without overthinking who makes the cut. Include family, old and current colleagues, the parents from school or church, neighbors, your dentist, the people you only know from the internet. Then message them:
- “Hey Sarah, I don’t know if you caught the news but I’m a travel advisor these days, mostly for Disney and the like. No pressure, but if you have plans in the offing I would be happy to help. Even if it’s just to compare two hotels or make sure you aren’t booking a week that is too crowded. Free of charge!”
Follow Three Rules
- First, make it easy for them to say yes with a small, specific offer like a cruise comparison; that builds trust.
- Second, never say, “sorry to bother you” – you’re giving free help, so act like it.
- Third, don’t wait for confidence to strike, it comes from doing the work.
Keep a spreadsheet of it all: Name, date, response, interest level and when to follow up.
It may seem like busywork but early on you will talk to more than you book. A “not right now” is simply future business; a maybe in March turns into a September booking. You need the list to stay organized.
And for the first few, over-deliver. They’re your case studies and referral engine, not just clients. Give them a day-by-day plan, a packing list for their season, a text the morning they fly, or a tip on a restaurant the first-timers don’t know about. It costs nothing and gives them a story to tell.
Phase 4: Create Content That Brings Strangers to You
You’ll have your network to bring in the first few. But once you have exhausted the people you know, it’s content that will keep clients coming through the door. It’s a slower process, so put it in motion early and in parallel rather than waiting.
Good content has a triple purpose: it’s of service to the traveler, it puts you in the search results, and it gives AI answer engines something unambiguous to work with.
Begin by listing out what your ideal client is typing into the box. Don’t be selective at this stage:
- Disney travel agent near me
- Do Disney travel agents cost money
- How many days do you need at Disney World
- Best Disney resort for a family of 5
- Tips for Disney World with a 3 year old
- Cheapest time to go to Disney World
Put in 20 minutes in Facebook groups to read the questions there; it is free keyword research in the customers’ own voice. Then let Google autocomplete or a tool like Ahrefs do its work.
When you put a page up, map one main phrase to it. You don’t want ten pages at war with one another.
It’s easy for new agents to make the mistake of writing, “10 Most Beautiful Beaches in the World” and attracting an audience of daydreamers who never book. That is traffic without intent. Go after the phrases that tell you someone is ready to commit: words like itinerary, checklist, how to book, worth it, or planner.
Long and specific is better than short and broad. And don’t overlook local service terms. “Family travel agent in Salt Lake City” might not move the numbers, but the ones who do are ready to have a conversation.
Build clusters of posts around a core subject so they link to one another. Ten or so should be enough to take a reader from wondering where to go to being fully booked. Take a Disney cluster for example:
- How to Plan a 5-Day Disney World Trip With Kids
- Best Time of Year to Visit (And When to Steer Clear)
- Disney Dining: What to Book and What to Skip
- Lightning Lane for First-Timers
- What a Disney Travel Agent Does (And the Cost)
- Flying to Orlando from Salt Lake City: Timing and Tips
- Magic Kingdom One-Day Plan for First Timers
- Disney vs Universal: Making a Choice for Your Family
Number seven on that list is a sales page in disguise. Number eight is a local play. Both are deliberate, and each will point back to your services.
A cruise cluster would follow suit with checklists for first-timers, cabin selection, drink packages and the like.
Write for AEO: answer first, then explain
Then there’s AEO, or Answer Engine Optimization. It sounds more technical than it is. The rule of thumb is to give a straight answer at the top of the page and then elaborate. For a question-based post, put in 60 to 90 words of direct response before the long form. That’s what gets quoted in snippets and picked up by AI.
- Keep your headings plain. “Do travel agents cost extra?” is fine; be clever at your peril.
- Use short paragraphs, no more than four sentences, and put comparative data in tables.
- If you have a FAQ section on a major page, make sure it is answering real follow-ups.
- Do use schema markup in JSON-LD where appropriate, but don’t mislead and whatever you mark up must be visible.
Google has been known to reserve rich results for the likes of government sites, so add FAQs for the sake of the reader and the AI, not to chase stars in the results.
If your page is the most clearly organized answer on a subject, an answer engine will cite you even if you are not the largest site.
Google wants to see that you have firsthand expertise, and that’s your edge over the generic AI output out there.
- Put an author bio on every piece with your name and role.
- Use your own phone photos instead of stock; they are harder to fake.
- Give the kind of detail only experience provides – which bus loop is a crawl at closing, where to position yourself for the fireworks to make an exit, or why you should request a room at the front of a resort with a long walk to the stop.
A little first person goes a long way! “I learned the hard way in August with my nephews that you can’t survive midday in Animal Kingdom without a break” is better than ten paragraphs of standard advice.
As for pace, don’t try to be daily. In the first couple of months, 3 to 5 good pieces is the target, then perhaps 1 or 2 a month. Updating what’s there is as important as the new. Think of content as a 6-to-12-month engine, not something that will work next week. That’s precisely why you run it in tandem with your outreach efforts.
Phase 5: Use Groups for Conversations, Not Broadcasts
Expect the bulk of your first 10 to arrive via a direct message rather than some web form. In that sense, social media is not for applause; it’s about having conversations.
The trick is to pick one or two platforms and put in the work
For a new travel advisor, Facebook and Instagram are usually the way to go. You have your network and the local and niche planning groups on Facebook, then there is Instagram for the visuals, Reels and Stories. It is better to be consistently good in two spots than to spread yourself thin across six.
Post things that start conversations
Make your posts ones that invite a response. I would suggest rotating between four kinds:
- Useful tips along the lines of “Three things I’d do differently on my next Disney trip.”
- Some behind the scenes material. “This is what I put in place when a client’s flight was canceled at 11pm.” Few people use this kind of content but it’s the best way to show your value as opposed to simply stating it.
- Before and after scenarios. “Here is the plan this family had, and here’s what we put in its place and why.” (Be sure to strip out any client details.)
- And soft invitations. “Spring break in the works? Put the word ‘trip’ in a message and I’ll run down a few questions with you.”
Keep the caption short and give a clear next step, linking back to your guides so the traffic from social ends up on your site.
Then there’s the golden rule for Facebook groups: no selling
Put up a post saying, “I’m an agent, book with me” and you can count on being removed or ignored. You want to be the most helpful person in the room.
Take 15 minutes to scroll. If you see someone ask if Cabana Bay is any good for kids, resist the urge to say, “DM me, I’m an agent.” Instead, write:
- “Cabana Bay is great for the kids. You have the lazy river, a bowling alley in the hotel, and family suites for six. The private walking path to Volcano Bay is the best part of it. I love this place, happy to answer any other questions.”
Now the asker is thankful, the hundreds of lurkers know you are the expert, and they’ll be clicking on your profile. Make sure it says, “travel advisor specializing in [niche]” and has your website.
You should be where your clients are, not just where other agents congregate. Think parent and bridal groups, cruise forums, military families, homeschoolers. A Disney specialist can do business right in a neighborhood group.
In the first month, ten considered answers in a busy group will out-earn a hundred promotional posts and bring in clients quicker than SEO ever will!
Phase 6: Turn Interest Into a Booking
Generating leads is only half the battle. The rest is about having a process you can put in motion with consistency.
Respond fast
A person putting in an inquiry on a Tuesday evening is riding a wave of emotion over their travel plans. Give it 48 hours and they will have made the booking on their own.
“Hi Sarah, I see your note about the family trip to Florida. I would be happy to put some options in front of you. Put me down for ten minutes tomorrow and we can have a quick chat about what your family is into.”
Run a short discovery call
Keep the discovery call to fifteen or twenty minutes. In that time, you’re there to listen. You might ask:
- Who’s making the trip and how old are the children?
- What was the highlight of your last holiday?
- Where do you want to set your budget?
- And most importantly, what’s the part of this you are dreading?
That final question tells you what you’re really selling. Make a note of the phrasing. If they tell you they’re after a, “chill, quiet afternoon,” you know to put forward the poolside options when the time comes.
Once you’ve covered the ground, lay out how you work and put a concrete next step on the table.
“I’ll put together three alternatives with the good and the bad of each. My fee is X, though in most instances the suppliers cover my costs so the trip does not run you any more. I take care of the bookings and any hiccups while you are away. If that works for you, I’ll get my planning agreement over to you today and start on the options tonight.”
Do not leave it open with, “let me know if you’re interested.” Three choices is enough; ten will only paralyze them.
Handle hesitation like a human
You’ll run into hesitation. Some people are slow to book or to answer. Be understanding and try to unblock them, perhaps by reining in the budget where it counts. For those who have never worked with an advisor, have a ready explanation.
If price is an issue, don’t push it like a salesperson. “I get it. We could look at different dates or a resort of a smaller scale. What do you think?”
Follow up on a schedule
- A few days after you send over the options, check in to see if anything needs adjusting.
- Two weeks on, offer something of value: “Still eyeing June? The rates at that resort have shifted.”
- Then every quarter if they go quiet. A, “not right now” can turn into a booking in three months’ time.
One boundary worth setting
Free advice is fine for building rapport, but a custom itinerary is not. Draw the line between the two and say so. It’s better to be plain than to hand over 20 hours of work for nothing.
Phase 7: Build the Referral Engine
The first three clients will put in the work. But if you let those early ones be your engine, numbers four through ten ought to be less of a struggle.
Over-deliver first
Advisors who put service first are rewarded with repeat business and referrals from their initial roster. It comes down to being on top of communication at all times, setting clear expectations for the trip, and running a proper discovery process. Add some value with insider tips or perks. In practice, that’s a thorough packing list sent two weeks in advance, a text on the morning of their flight, and a call to the hotel to see if an upgrade can be had while you confirm the room.
The welcome home message
The day after they’ve landed is key! Do not send something off the cuff; be specific. “Welcome home! How was it? Did we hit our marks on the second day at Magic Kingdom?” When you show you’re paying attention to the details, you get an actual response rather than a perfunctory, “it was great, thanks.”
Ask for the review, and make it easy
Once you know they are satisfied, ask for a review within the week so the experience is still fresh in their mind. Make it simple for them:
“Glad to hear it. Two quick things if you are up for it. I would appreciate a short Google review; it means a lot to a new business. And should you have any contacts looking to do a Disney trip, an introduction would be welcome.”
Give them the link directly and put some words in their mouth. “She sorted out a flight cancellation and found us a suite without us having to lift a finger” is more convincing than “great service”.
Put testimonials where people will see them
Make sure testimonials are visible. Too many advisors relegate them to a page no one goes to. Put your best quotes on the home page beside your call to action, on your services page, in your email signature and social feeds. A review that’s unseen is of no use. They also help with the trust signals AI tools look for.
Keep the referral ask alive
There’s no need for a formal program. A seasonal check-in or some travel inspiration keeps you in mind. After the fact, a tagged photo or a message saying you would be happy to put together something similar for their friends does the trick. And make sure former clients understand your niche. If they know you’re keen on Disney families, they’ll refer you as such instead of a vague mention of your name.
Phase 8: Local Partnerships and Mentions
There’s no requirement for a link-building campaign to put 10 clients in your book. That said, cultivating a handful of genuine relationships will do wonders for your credibility and visibility.
Think along the lines of local partnerships. You can work with bridal shops or wedding photographers on honeymoons, or get in front of kids’ sports leagues for family excursions. Churches and community organizations are good for group travel!
The key is to put something of substance on the table first, be it a one-page guide for them to pass around or an evening for a free trip-planning Q&A.
I’ve been helping families with their Disney and Universal plans, for instance. I would be happy to put aside 30 minutes with your parent group to talk through resorts, tickets and date selection. There’s no sales pitch involved, simply some answers to the questions they tend to have.
As for online presence, a guest post on a kindred travel blog or a well-angled pitch to a small podcast is preferable to the usual, “travel agent” fare. And when it comes to having a local page, make sure it has some heft to it.
A listing for a, “Disney Travel Agent in Salt Lake City, Utah” should offer actual value to the area:
- what the time zone shift means
- which airport and flight routes are common
- when the local school breaks are
- how Utah families typically go about traveling
It’s not just a matter of swapping out city names. In the end, quality is what matters; a couple of pertinent mentions are worth more than a stack of links you have bought.
Phase 9: Track What’s Actually Working
Forget the dashboards. What’s required is an understanding of where your clients are coming from.
The one question to ask every lead
“How did you find me?” Make a note of it on each occasion. You’ll want to sort them into categories such as a friend or past client referral, a Facebook group, Instagram, Google or perhaps a local partner.
Give it three months and you’ll see patterns emerge, often in unexpected ways. It’s common for new advisors to discover that one channel is quietly responsible for the bulk of their business, and seldom is it the one they’ve put in the most hours.
Two free tools
Google Search Console will tell you the searches that are driving people in; look for booking intent and any pages in the 8 to 15 position range where a little work goes a long way.
Google Analytics will show which pages are generating inquiries. Should you be getting good traffic to a post but no contacts at all, the problem is not the content but a lack of a call to action. Put that right before you put pen to paper on something new.
Take a travel site for example: if they’re converting 2% of visitors to inquiries, that’s reasonable. There’s no need to be concerned over modest figures in the beginning.
And don’t just keep an eye on rankings. With some of your future clients never going to click on a blue link, it’s as vital to know what AI engines are citing your brand for and under what prompts. The tools are there to monitor those mentions.
Your 90-Day Plan to 10 Clients
Weeks 1 to 2 are for laying the foundation. Pick a niche and put your one sentence in writing. You’ll want to build out the four essential pages, making sure they have unambiguous headings and a single CTA that stands out. Put some effort into your Google Business Profile as well; add photos and a description with an eye for keywords. Make a list of 30 or 50 contacts and get your tracker in place. Have a draft of your DM template and announcement ready to go.
Weeks 2 through 4 it’s time to network. Make your announcement on every profile you have. A good target is 10 to 15 personal messages a week, and be sure to log them all. When someone says, “let me look at your trip,” take it in stride and over-deliver. This is where you should be looking to land your first client or two. Also put up your first cornerstone guide, answer-first block and all.
Weeks 4 to 8 content and community come into play in. We’re talking three to five niche guides, complete with an FAQ, internal links, an author bio and H2s in question form. Post a couple of times each week and find two or three groups in your space to be a part of; answer what you can there but don’t pitch. Be diligent about following up on any, “maybe later” and don’t forget to send post-trip notes to solicit a review.
Weeks 8 to 12 is the final stretch, let things compound. Once those first reviews are live, feature the quotes on your home and services pages and in your email signature. Find out how your new leads came to you. Put a solid offer in front of a local partner or two. Run a check on Search Console to see if any pages are near the top of the rankings and make improvements. The rest is a matter of persistence: keep publishing and messaging.
If the outreach has been done right and you’ve asked for what you need, 10 clients by day 90 is no stretch! It may only take six weeks for some, while others need five months. Either way is acceptable so long as you stay in the loop.
Common Mistakes New Agents Make
Trying to serve everyone. A message for everyone connects with no one.
Waiting for the perfect website. A clear page with your service and a contact form is enough to start talking to people.
Posting only deals. Deals grab attention but don’t build trust. Show your planning skill instead.
Using industry jargon. Clients don’t know supplier terms, fare codes, or room categories. Plain English, always.
Giving away hours of custom planning. Set the line where free help ends.
Failing to follow up. One unanswered email isn’t a no.
Hiding planning fees. Explain them before doing the work. Surprises kill trust.
Joining groups only to promote. Members spot spam instantly. Help first.
Forgetting to ask for the booking. After you’ve answered questions, give a clear next step.
Not tracking lead sources. If you don’t ask, you’ll never know what’s working.
Frequently Asked Questions
How long does it really take to get 10 travel clients?
For a new advisor, the first one will likely be on the calendar within weeks of completing training, even if you’re not quite ready for it. To get to 10 requires three or six months of consistent service and outreach, as well as putting in the work to ask for referrals. In the end, your network and how well you have defined your niche are more telling than the number of years you have been at it.
Do I need a website to get my first clients?
Not for the first three; they’ll be people who already know you. You’ll need to put one up shortly after, though. It’s the asset that generates leads while you’re not there, and it’s where someone you don’t know will make up their mind about whether to put their trust in you.
What’s the fastest free way to get travel clients?
Make an announcement to your circle and then follow up with 30 or 50 personal messages containing a small, specific offer. In the opening 30 days, nothing else compares.
Should I charge a planning fee when I’m brand new?
Some do. Be open about it from the first call and on your services page. Or you can forgo it to pick up testimonials and experience a little quicker; either way is fine. If you’re not charging one, make that clear as it can be a selling point! Keep in mind, there’s always an agent ready to book the same trip without charging a fee.
Can this be done alongside a full-time job?
Plenty of agents have 10 or 20 clients and still hold down a day job. The marketing and site work are done on evenings and weekends, and you can handle most client contact over email or a brief phone call.
How many blog posts do I need before SEO brings clients?
Don’t think in terms of volume but in clusters. Ten well-connected posts on a single niche that target booking intent will do more for you than 40 haphazard ones. Give it 6 to 12 months for organic search to become reliable.
What’s AEO, and does it matter for a small travel business?
For a small operation it’s absolutely important! AEO is about writing in such a way that AI answer boxes and assistants can cite you with accuracy. Put your 60 to 90 word answer up front, use headings in the form of questions, have your FAQs and business details in order, and cultivate some genuine reviews. Clarity will win out over size in an AI-generated response.
Is FAQ schema still worth adding?
Only if it’s JSON-LD or another format Google accepts, and only if it’s accurate and matches what is on the page. Do not add it for rich results; Google reserves those for the likes of government and health sites these days. Add it for the reader and the answer engines.
Do I need a host agency to find clients?
You don’t. They’ll make the booking side of things much simpler with their software and supplier ties once you have made the connection, but the marketing remains your responsibility.
Are paid leads ever worth it?
At some point, yes. When you have a sales process down pat and some testimonials to back you up, they can fill the pipeline. Until then you are just spending money to practice something you have yet to master.
Start Before You Feel Ready
There’s no marketing problem to be had in securing your first 10 clients. What you’re dealing with is a matter of clarity and consistency.
To have clarity is to define one niche and put it in a single sentence, then say it out loud until people can recite it back to you. Consistency is in the doing: the messages, the follow-ups, the guides you put out and the reviews you ask for, week in and week out, even on days when it seems like nothing is coming of it.
You’ll not find bad websites among the advisors who make headway. The ones that stall are the ones who have been too quiet, or tried to be all things to all people, or simply waited for a sense of qualification. Successful advisors are plain about what they do and give freely of their help before any money changes hands. They also keep a list so as not to let anyone slip through the cracks.
Those first 10 will not show up in a day. You might get one from a friend, another from an answer you gave in a Facebook group, or from a guide you penned eight months back that has only now started to rank. There’s value in each small action!
Here’s what to do today:
- Put pen to paper and write the one sentence that tells people who you help and the kind of trips you plan.
- Make a list of 30 or 50 folks who ought to know of your services.
- Send off five personal notes before you turn in for the night.
If you’re ready to put such a plan into effect but want a host agency to back you up, come and build with Yeti Travel Agency. We don’t require experience or bookings to start, and we provide a free CRM to put those initial 10 leads in order. Work from home and see why our agents rate us 5-stars on Host Agency Reviews; we put the advisor first!
Get your client list going at Yeti Travel today!
